It’s still early on for many companies and their customer relationship management initiatives. But a new CRM study from The Data Warehousing Institute suggests that the types (and size) of customer data companies intend to collect and analyze will grow exponentially. According to the survey, the amount of customer data that companies collect today reflects the tactical nature of CRM projects. Almost half (45 percent) of companies currently collect less than 100,000 customer records. Most of the data collected is traditional account and sales information.
But in 12 months, more than half (53 percent) plan to collect between 100,000 and 50 million records. The growth will come from new sources and types of information, including demographic data, customer profile scores, customer service records, campaign responses, multi-media data and Web registration and sales data.
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