William wishes to thank Scott Humphrey for his contribution to this month's column.

The steelhead, trout and salmon didn't have a chance. Neither did the class IV rapids. Nor did the direction of the business intelligence (BI) industry have a chance on a hot July weekend in southern Oregon as some colleagues and I laid our claim to fish, fun and the fortune that lies ahead for BI at the Humphrey Strategic Communications' 3rd Annual Pacific Northwest Business Intelligence Summit.

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