As a self-professed fan of Harvard professor and author Clayton Christensen, Stuart Frost is drawn to words like “innovative” and “disruptive.” A long-time software engineer and entrepreneur, Frost founded SELECT Software Tools in 1988, leading it to a successful initial public offering in 1996. “It was a good experience and case tools were interesting, but at the end of the day, it was a few hundred million-dollar market with 200 players,” Frost recalls. Looking for a bigger pie with a few incumbents (another favored word) ripe for disruption, Frost would eventually found and lead data warehouse appliance upstart DATAllegro as chief executive officer. Since 2003, when the company came to market, the soft-spoken and youthful-looking executive has taken DATAllegro on a wild growth ride, as he recently explained to DM Review Editorial Director Jim Ericson.

DMR: The data warehouse appliance market seems to have arisen very quickly, almost out of thin air.

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