There are probably worse jobs than running a fast-growing independent subsidiary under the umbrella of a global corporation with deep pockets. You’ll get no argument from Sanjay Rao of Identity Systems, which became part of Finnish mobile handset giant Nokia due to the acquisition of Identity Systems’ parent Intellisync in 2006. Most of Intellisync was a fit for Nokia’s core business of mobile software, but Rao, who co-headed the acquisition for Nokia, carved out Identity Systems and made it his own. With backgrounds in both finance and software engineering, Rao immediately took over as general manager at the identity matching pure-play, making him the highest-ranking person with direct hands on the company. As the inside and outside face of the organization, Rao has since overseen eight quarters of strong growth, including almost doubled revenue and profitability. Most lately, Rao has spearheaded Identity Systems’ push into the broader data quality market, as he recently explained to DM Review Editorial Director Jim Ericson.

DMR: Your company’s message until recently was about identity matching and screening. Is data quality just the logical next step?

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