Clearwater, Fla., July 6, 1999 - Qualitative Marketing Software Inc. (QMSoft) and direct Contact Marketing Group Inc. (DCMG) announced the formation of a new Internet marketing alliance. Through this alliance, DCMG is now offering smaller direct marketers a direct link from its Web site to QMSoft's Centrus Online data quality, data enhancement and data delivery site. With this link to Centrus Online, direct marketers and direct sellers can point their Web browsers to and download customer lists with instant counts, demographic information and household-level data, as well as append phone numbers. In addition, they can perform address standardization with CASS report, address-level geocoding, spatial analysis, change of address processing and reverse telephone append. These traditional marketing services are delivered in whatever quantity needed, in real-time, over a secure site and at competitive prices.

For more information, contact QMSoft by phone at (800) 782-7988 or visit their Web site at; or contact DCMG at (505) 285-4160 or visit

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