REVIEWER: Enoch Moeller, CIO of Quaero Corporation.
BACKGROUND: Quaero helps companies maximize their customer profitability through its marketing and technology services with development of analytic CRM road maps, customer strategy, marketing process and organizational redesign, rapid data mart development, customer analytics and campaign management. Quaero SpringBoard provides an outsourced knowledge-driven marketing service for its clients. The SpringBoard platform provides clients access to a full suite of best-of-breed enterprise class tools, from campaign management to OLAP reporting, without having to build an extensive solution in house.
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