Quaero, an industry-leading provider of customer marketing solutions, is pleased to announce a joint marketing and service agreement with Balanced Scorecard Collaborative.

The coming together of Balanced Scorecard Collaborative and Quaero is based on the mutual belief that customer management is a critical challenge for organizations. The two companies also share the view that achieving breakthrough success requires activities ranging from executive leadership and alignment, to the development of the critical organizational and technological capabilities required to support the transformation.

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