Quadstone, a provider of customer analysis software for agile business, introduced its Wireless Number Portability (WNP) offering to help providers predict, and put in place save offers for those customers most likely to churn as a result of the new U.S. wireless local number portability regulation effective, November 24, 2003. Drawing on its unparalleled experience with leading European wireless providers such as T-Mobile, Telenor and Vodafone, Quadstone is strongly positioned to help U.S. providers quickly identify customers most at-risk, and effectively implement solutions for retaining those customers. Quadstone's WNP offering is unique in equipping analysts and business managers with the tools to collaborate and go beyond simply predicting which customers are likely to churn, to understanding why those customers might switch services, as well as identifying which customers are most likely to respond to a save offer.
Wireless number portability allows customers to switch services while retaining their current phone numbers. By relying on pre-WNP customer-retention strategies and models, service providers are at risk of losing large numbers of customers historically considered loyal. Studies indicate providers are likely to lose upwards of 30 percent of customers to better offers; the impact to revenues lost is predicted to run in the billions of dollars. Providers must be ready to explore, model and exploit new data immediately after the new regulation goes into effect. Current churn management solutions are based on the premise that last month's churners look like this month's churners. History has shown that WNP radically changes the marketplace and customer behaviors. Quadstone's WNP offering is based on three key components designed to manage this rapidly changing landscape: 1. Speed Analysis and churn models should be updated daily, not monthly to stay in line with the unstable marketplace.
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