Boston, Mass., Jan. 25, 2000 - Quadstone, a leading developer of intelligent customer behavior modeling software for Internet and traditional businesses, announced CustomerConversion, the first comprehensive software solution that enables e-businesses to understand and predict online customer buying behavior and drive customer profitability. Quadstone’s CustomerConversion product analyzes Web and other data from a customer behavior standpoint – as opposed to merely generating static Web traffic reports. Understanding customer behavior and what really drives online selling helps e-marketers optimize customer acquisition resources, target profitable customer segments and convert Web visitors into long-term, loyal customers.

Quadstone’s CustomerConversion software bridges the gap between e-commerce and customer intelligence. Unlike alternative solutions that only report on how many page view hits have been logged, Quadstone allows companies to delve, using sophisticated interactive graphics, into why customers are behaving in a certain manner. Studying customer profiles in terms of behavior, value, profitability and preferences leads Quadstone’s customers to drive their businesses and implement effective marketing approaches.

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