You know you have a higher quality product to offer customers - so why are your competitors sales skyrocketing while yours are barely keeping pace? For manufacturers and distributors serving the retail market today, how to get goods into the hands of consumers is just as important to gaining a competitive advantage as the products themselves. Because of the escalating impact of the supply chain on business success, there is a critical need to understand the true drivers of consumer and market demand. This understanding can help build closer relationships with customers, lower operating costs and enhance overall business performance.
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