Purisma, a leading provider of master data management (MDM) solutions, announced version 2 of the Purisma Data Hub, the industry's first MDM platform to combine high-end accuracy with exceptional speed of deployment and ease of use through an incremental, "solutions-driven" approach. With Purisma Data Hub, companies can implement MDM and customer data integration (CDI) projects to quickly respond to specific business challenges such as creating a single view of a customer, identifying related corporate entities following a merger or acquisition, or identifying up-sell and cross-sell opportunities without the time, cost, complexity, or disruptions of conventional MDM solutions. Purisma Data Hub is available immediately.

Purisma Data Hub (formerly called Purisma Customer Registry) offers a number of breakthrough capabilities that ensure data accuracy while speeding deployment. A continuous learning system for matching data overcomes the limitations of conventional "lowest-denominator" MDM systems that strip out vital information from diverse data sources in order to impose uniformity. Purisma Data Hub accumulates knowledge of the data from across the enterprise, creates a superset of identity recognition information, retains and links all data from all source systems, and continues to learn from reference authorities, such as Dun&Bradstreet and from data stewardship activities.

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