Purisma announced Purisma Data Hub 3.0, the latest version of its master data management (MDM) solution. Purisma Data Hub 3.0 increases the ability of enterprise business users, such as those in marketing, sales or purchasing to maximize their use of integrated information about customers, suppliers, or other currently disparate records. Purisma Data Hub 3.0 is available immediately.

With new team-based data governance capabilities, enterprises have even greater ability to manage a unified definition of their master data across the enterprise with an easy-to-use interface that coordinates team activities. Purisma Data Hub 3.0 also provides the business with flexibility in creating multiple views of master data for different groups while still maintaining a consistent, core definition of the customer. Moreover, the ability to run "what-if" data scenarios and to arrange data in customized hierarchies increases data visibility and accessibility for business managers and analysts who use it for planning and to drive daily business decisions.

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