Purisma, a provider of master data management (MDM) solutions, announced a new family of business data appliances for the MDM market.

MyData for D&B, the first software appliance to be announced, contains the capabilities for customizing and simplifying the alignment and integration of D&B reference data with corporate systems such as customer relationship management (CRM). Based on VMware and 100 percent upgradeable to Purisma Data Hub, the solution-specific software appliance is configured-to-order and automatically managed and updated by Purisma.

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