I have always been a big believer in fairness. It bothers me when I see rules or behaviors that unfairly and unjustifiably affect someone.

An evolving demonstration of fairness resulting from the Internet is a subset of what is called user-generated content. In 2004, author James Surowiecki wrote the book “The Wisdom of Crowds.” Its premise is that that collection of ideas from many can result in superior decisions over those determined by just one or a few people. UGC can harness and deploy that wisdom.

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