Every March, the NCAA announces its selections for the annual men's and women's NCAA Basketball Tournaments, aka, "The Big Dance". And every March this creates a storm of controversy, as well as a flurry of office pools and marathon hours of basketball coverage on TV.
This year is no different. However, Jay Coleman, an operations management professor at the University of North Florida, and Allen Lynch, an economics professor at Mercer University, have come to the rescue and removed much of the guesswork by tapping into the power of SAS predictive analytics and business intelligence software to predict which teams will make the tournament. Over the last 11 years, they have a 94 percent accuracy rate, garnering the attention of the NCAA Selection Committee and the national sports media.
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