Asset Control released a new version of its TAPMaster data management software that provides users with enhanced validation, graphical visualization and exception handling. TAPMaster 4.0 provides the following enhancements: centrally stored and easily managed validation rules for error detection; enhanced exception handling, cleansing and workflow; expanded data source support, standardized data coverage and maintained feed handlers; and graphical schemas to provide transparency for business users.

Demandbase announced the general availability of Demandbase Professional, a new software as a service offering that enables sales and marketing professionals to better identify, reach and convert new business. With Demandbase Professional, users will be able to utilize a new breed of B2B Web analytics to improve marketing and sales performance and turn anonymous web traffic into new sales leads. Demandbase Professional is fully integrated with the Demandbase Central lead generation platform, providing access to millions of validated business contacts and the Demandbase Stream desktop Web traffic monitoring service.

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