Despite a downturn in the economy, product managers continue to enjoy increases in salary and job responsibility, according to Pragmatic Marketing, Inc. "Product managers' compensation increased an average of 5.5 percent in 2002," said Steve Johnson, vice president of marketing for Pragmatic Marketing. Johnson, a Pragmatic instructor with more than 23 years of product management experience, heads up Pragmatic's Annual Product Marketing Survey team.
"More product managers also are going on sales calls," Johnson added. "According to our survey, 47 percent of product managers went on sales calls in 2002 compared to 37 percent in 2001. This makes some sense as companies struggled to make their revenue projections. In this scenario, everyone is in sales. Unfortunately, selling is about talking, not about listening, so these companies will find that they have no new products to sell this year. Mature companies have learned that product management is not sales support."
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