Bob Farrell CEO Metastorm

When Bob Farrell joined business process management (BPM) specialist Metastorm in mid-2002, he was pretty sure his timing was right, or would be eventually. A former president at enterprise application integration vendor Mercator, Farrell had also worked as COO at Dataware Technologies, which built algorithms for unstructured content search. But it was watching technology interface with people and the way they work that caught him emotionally. "I got really excited about the ability to use a combination of information in the organization as a way to drive new business, to drive agility and respond to changes in the market." Though still a subculture to constrained minds, BPM is now going mainstream, and Farrell plans to grow his once $5 million business to $100 million by 2008, as he explained to DM Review editorial director Jim Ericson.

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