At a time when security and privacy are online consumers' top two priorities, identity services have a long way to go before they meet consumers' basic needs and win their support, according to a survey conducted by Gartner.

Identity services are marketed to consumers on the premise that they eliminate the hassle of repetitive Web-site registrations. However, consumers aren't ready to trust identity services in exchange for ease of use, according to the Gartner survey.

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