The predicted barrage of the unstructured content is here. This has been predicted for a number of years. However, in the last two years, the regulatory changes (Sarbanes-Oxley, etc.) and some technology advances have made this type of content a relevant target for companies and organizations to manage risk more effectively and accrue business value.
Now that the traditional gurus are addressing this issue, (Inmon, Kimball, etc.), there is a sense of legitimacy to the area. Prior to this, companies felt it was too esoteric to address. Not that the problems or opportunities did not exist previously. (Hey, Ralph and Bill are smart guys, but they didn't invent data for gosh sakes.) However, pain is a great motivator, and now many organizations are in pain due to risk and total failure to fully leverage BI technologies of the past few years.
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