REVIEWER: Jeffrey Polner, senior director of financial systems and analysis for Primedia's Consumer Media & Magazine Group.

BACKGROUND: Primedia is the leading targeted content and integrated marketing solutions company in both the consumer and business-to- business sectors. Primedia's Consumer Media & Magazine Group publishes more than 150 popular magazines that offer targeted information, advice and entertainment. Nearly three-quarters of these titles hold the number one or number two market position, measured by total advertising pages or circulation.

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