The $2 million some companies spend annually on data warehousing maintenance is getting tougher for CIOs and IT managers to justify to senior management. That's why if IT professionals want to see their data warehousing and business intelligence initiatives continue that must form pro-active plans that involve the business side of the enterprise and senior management. They must also look to give a senior management a report on return on investment not annually, but once every three to six months. "This is not your father's data warehouse and I've seen too many projects on the verge of being cancelled," says John Ladley, CEO of Chicago-based Knowledge InterSpace and the Monday keynoter at TDWI World Conference - Spring 2001 in Washington, D.C. "Your plans have to be focused on business and include a return on investment."

Going forward, Ladley says a corporate data management strategy needs to address traditional data warehouse applications such as information, measures and processes, as well as "new age" concepts, including collaboration, portals and work flow. "Companies need to develop relevant business models based on advanced business intelligence," Ladley says. For more information, please visit www.knowledgeinterspace.com.

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