April 15, 2010 –TDWI’s recent best practices report, “Unified Data Management: A Collaboration of Data Disciplines and Business Strategies,” shows that unified data management usage will increase significantly over the next three years. The report is based on a survey of 179 respondents from TDWI’s database of data management professionals.

A main reason for the increase in usage, according to respondents, is that UDM enables better business decisions and strategies (65 percent). UDM data quality, says 56 percent of respondents. Cross-team collaboration can also lead to consistent data definition and usage (52 percent), which may be attained through master data and its management (39 percent) and data standards (23 percent).

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