February 8, 2012 – The use of predictive modeling by property/casualty insurers is now pervasive, a new study from Towers Watson finds.

The survey, which queried 69 P&C insurers in the U.S. and Canada, found 85 percent of respondents saying they use or are planning to use predictive modeling. Brian Stoll, Towers Watson director and the survey’s coauthor says one of the reasons for the ascent of predictive modeling is that insurers have seen improvements both their top- and bottom-line results from the technology, encouraging broader usage.

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