San Francisco -- I just returned from two days at Predictive Analytics World in San Francisco. I must admit, my expectations weren't very high. I'm not enthusiastic about version one of just about anything, a reticence that has generally served me well. This time was an exception. Kudos to conference chair Eric Siegel and producers Prediction Impact, Inc. and Rising Media Ltd.

A hobbled Siegel kicked-off the conference on Wednesday with his keynote: Five Ways to Lower Costs with Predictive Analytics. His focus was on variations of response and churn modeling along with risk management. Uplift modeling has to do with understanding whether a positive response was caused by modeling solicitation or would have occurred anyway. It is, of course, cheaper not to intervene with those inclined to respond. Siegel is a proponent of proving the value of analytics by contrasting results of experimental and control groups.

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