As organizations invest in analytics, predictive analytics is becoming a focus area. These advanced, mathematically based approaches are a powerful tool for leveraging data.
Meanwhile, organizations are tackling the challenges of big data, handling more data in more formats that arrives and changes more quickly than ever before. As this tidal wave of data comes crashing down, traditional approaches to storing and managing data are being challenged. So, too, is the mindset that data must be queried and reported or visualized to be used. This combination of predictive analytics and big data should create new opportunities for more specific, future-oriented analysis of large amounts of data which, in turn, leads to actionable insight.
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