Predictive analytics are the most effective way to put big data to work, and cloud technologies both deliver new data sources and provide a scalable, pervasive platform for analytics. The intersection of these two technologies is creating new opportunities for value and new ways to exploit big data. It’s critical to understand how companies are thinking and how organizational thinking evolves as these markets grow in importance.

In 2011 Decision Management Solutions conducted a survey and associated research on the use of predictive analytics in the cloud. While it may not seem like that long ago, back then predictive analytics was just beginning to explode onto the scene. Now everyone is talking about big data, and the potential for cloud-based predictive analytic solutions is clear. It’s been an exciting 18 months so it’s time to find out what’s changed.

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