February 13, 2012 – Leaders in predictive analytics for marketing have distinct advantages in customer value, retention and data insight, according to a new report from Aberdeen research.
The report, “Divide & Conquer: Using Predictive Analytics to Segment, Target and Optimize Marketing,” assessed implementations and responses from hundreds of enterprises that have adopted predictive analytics for their marketing departments. The report was authored by Aberdeen analysts Trip Kucera and David White.
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