Steve Schultz would like to thank Greg Martin Vice President-West Coast of Quaero, for contributing this month's column.

In a prior article titled that appeared in January 2007, "Refining your Householding Algorithm," there was a discussion on how to tune the matching process. Once that process is well oiled, there are a number of other immediate considerations. First, how do households change over time, and how do you keep track of those changes. Second, what summary metrics will you need. This column will have a decidedly financial services industry flavor to it, but much can be applied elsewhere as well.

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