Choosing which projects to invest in is crucial for large organizations. For reasons of profitability, accountability and compliance, decision-makers are increasingly pressured to justify project investment expenses based on the returns to be generated, not only in terms of money, but also in terms of human resources, the environment, corporate citizenship, legal matters and other intangibles.

However, determining priorities among hundreds of projects awaiting election and approval is not an easy game, and when millions and billions of dollars are at stake, targeting projects that will deliver the best value is critical. In many cases, because decision-makers lack the support of a structured decisional process and a business intelligence tool to help them assess and sort projects on a comparable basis, they are forced into managing partially by guesswork.

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