PLATFORMS: First American National Bank utilizes Informatica's PowerMart to build and manage the data mart and operational data store, and NCR Teradata and Sybase System 11 databases for data storage.

BACKGROUND: Faced with escalating competition for both retail and corporate customers from within the banking and financial services industries, Nashville-based First American National Bank is counting on data warehousing technology to provide a competitive edge. Having offered traditional banking services for over 100 years to more than a half million customers in the southeastern United States, First American is now looking to grow corporate assets by expanding their offerings to include investment banking and insurance products and services.

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