In the comics, superheroes use words like this to draw attention to their escapades and to punctuate their physical exploits with words that bring to mind the sounds of a real-life struggle. In the world of business intelligence, one of these words BAM has a similar impact but actually reflects an emerging concept destined to shed light on immediacy in corporate management. BAM! What a term! It kind of slaps you up the side of the head, doesn't it? It's the acronym that research and advisory firm Gartner, Inc. devised for business activity monitoring, which enables real-time access to critical business performance indicators as a way to improve operations.
We're all familiar with analytics. For years, we've been developing, implementing and utilizing data warehouse and business intelligence architectures that provide analytics. However, the analytics involved in data warehouse environments are founded on the concept that future events can be predicted based on historical trends. BAM is something different. BAM is real-time analytics. Don't get me wrong; we still need historical analytics. However, we also need real-time analytics to respond to changes in the business environment that happen more quickly than can be captured only in a periodic data warehouse feed.
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