August 18, 2008 - Portrait Software, a leading provider of next generation marketing software, announced Portrait Campaign Manager, a campaign management solution that turns traditional direct marketing campaigns into profitable, ongoing and highly personalized customer dialogs, according to Portrait Software.


Portrait Campaign Manager is the first .NET-based solution able to harness customer data, interactions, inquiries and event-triggers to drive relevant campaigns that are bidirectional and more profitable.


Acquired through the recent partnership with Million Handshakes, the solution is integrated with other components of Portrait’s Next Generation Marketing Suite, including the company’s predictive customer analytics solutions. The solution’s multilevel campaign segmentation capabilities allow organizations to implement campaigns based on their needs with the ability to scale and apply more sophisticated targeting as their needs evolve.

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