Disappointing sales performance among global companies might have less to do with the economic downturn than with the companies' effectiveness at managing sales opportunities, according to a global survey of business executives released today by Accenture.
When asked to describe the performance of their sales forces, more than one-fourth of respondents (28 percent) said their companies' sales performance was "average," 41 percent said that sales were "good but not outstanding" and 26 percent said that their sales results were "below average."
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