Pongr, a provider of image recognition technology, is acquiring a broad intellectual property portfolio from Sightec, a research and development company focusing on the analysis of video and still images at the subpixel level.

The acquisition will enable Pongr to develop technology that will “alter the way brands leverage the ever-expanding amount of photos shared around the world” via social networks, according to Pongr. Even the largest brands struggle to monetize the pictures people post to sites such as Twitter, Facebook, Instagram, tumblr and Pinterest, Pongr said.

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