REVIEWER: Heyun Su, senior system analyst for DynMeridian.
BACKGROUND: DynMeridian, a DynCorp company, is a professional services firm that provides comprehensive analytical and technical support in arms control, national security affairs and related high technology to U.S. government and industry clients. With more than $31 million in revenue, DynMeridian's highly successful approach enables clients to swiftly and effectively respond to changing national and domestic security environments. The ability to integrate new technologies is key for the company to meet the needs of the clients in information management and decision support.
PLATFORMS: PolyAnalyst 4.4 runs on a Windows NT platform at DynMeridian. An 866MHz Pentium machine with 256MB RAM was used as the baseline desktop configuration.
PROBLEM SOLVED: The client, a major government agency, was evaluating the use of data mining technology and XML- based model exchange strategies for its personnel loyalty prediction and planning needs. The project involved exploring recent technological advancements in data mining and XML to determine the feasibility of leveraging these techniques in support of early identification of and/or improved prediction of personnel retention trends, as well as the efficient transfer of the information to the decision-makers. PolyAnalyst was used to data mine the personnel database to generate insightful information and entity-level propensity-to-lose results. PolyAnalyst is currently being incorporated into the main database to handle the tasks of periodically remodeling the data and scoring records.
PRODUCT FUNCTIONALITY: PolyAnalyst is a comprehensive suite of data mining algorithms utilizing the latest achievements in automated knowledge discovery. A broad selection of exploration engines allows the user to predict values of continuous variables, explicitly model complex phenomena, determine the most influential independent variables, solve classification and clustering tasks, and find associations between events. PolyAnalyst offers a range of features for data access, dataset manipulation, machine learning, visualization and reporting, as well as simple integration with external systems. PolyAnalyst has a unique capability of applying created models to data in any external source through a standard OLE DB protocol.
STRENGTHS: PolyAnalyst offers a suite of powerful modeling tools that can be utilized quickly by relatively inexperienced users. Its decision- tree algorithm produces numerical rules for Boolean target attributes indicating the degree of certainty of the classification decision made in each tree node. SQL- mode in-place data mining makes processing very large databases possible. Exporting created models to XML/ PMML format makes it easy to integrate the results of data mining with other information management and decision support components.
WEAKNESSES: It would be helpful to be able to cut and paste from PolyAnalyst reports to other applications. Exporting the decision- tree model to HTML format could be easier to manipulate. Also, enhanced data editing and cleaning functionality is desirable.
SELECTION CRITERIA: The efficient decision-tree algorithm with an easy-to-use interface, large selection of other useful data mining algorithms and reasonable pricing made PolyAnalyst the top choice for our needs. The availability of a fully featured evaluation copy of PolyAnalyst for downloading from the Megaputer Web site allowed DynMeridian to try the system hands-on prior to purchasing.
DELIVERABLES: The PolyAnalyst decision tree proved to be easy to use and very efficient in generating rules and models. Numerical prediction rules generated by PolyAnalyst can be easily applied to other datasets in order to predict personnel propensity to stay. In this project, scoring test data with the developed classification model produced results where the top 10 percent of the cases of the predicted most loyal personnel contained over 60 percent of all people who indeed served for a long time. This represents a greater than six-fold lift and allows the client to better target expensive personnel loyalty programs to the most qualified candidates. Furthermore, the entity-level propensity-to-lose results provide very valuable information for the managers. The entity-level data can be easily aggregated to predict separate personnel attrition rates for different groups.
VENDOR SUPPORT: Megaputer Intelligence support has been very timely. The company was quick in meeting the client's needs and incorporating client feedback into the new version of the software.
DOCUMENTATION: A comprehensive user manual and online tutorial were intuitive. Supplementary documentation from Megaputer is very useful and easily available via their Web site.
Register or login for access to this item and much more
All Information Management content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access