March 26, 2013 – Platfora has equipped its namesake in-memory platform for Hadoop to bring the interest in big data closer to business users and keep the complex data processes behind the curtains.

After two years of development and six months of beta testing, the Platfora release, launched today, is touted as a native, in-memory BI platform that rests on the application layer above Apache Hadoop, which operates as big data storage and processing operating system. The software platform works as a “reservoir” for business users, enabling visualizations and other analytics tied into Hadoop data, and carries capabilities for repeatable big data projects, says CEO Ben Werther. Platfora has also partnered with Hadoop distributions in Cloudera, Hortonworks, MapR, EMC’s Greenplum and others.

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