There is good news and bad news. The good news is there really is a lot of interest in information management/data strategy at the enterprise level now. The "new ROI," as a client recently put it, is a key driver. ROI is the abbreviation for "risk of incarceration" in this particular context.

The bad news is information-management (IM) types, strategic IT thinkers, et al. still really stink at explaining what this stuff is to business people. I believe the basic root of this problem is that we are too hung up on parables and metaphors as a technique to explain the value proposition of information management.

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