January 05, 2009 - Pitney Bowes MapInfo announced that AnySite is now shipping with GroundView demographic data.

 

By combining the predictive analytics capabilities of AnySite with GroundView’s quarterly-updated household and population data, organizations can perform more comprehensive trade area and market analysis. This enables retail, restaurant, real estate and financial services industries to pinpoint where the most profitable customers are located and determine how to effectively market to them with a higher level of accuracy and success.

 

Through the integration of GroundView, a Pitney Bowes MapInfo demographic data offering fueled by The Gadberry Group’s MicroBuild household geodemographic data, AnySite users can now make more reliable and timely market analysis decisions. GroundView demographic data is updated quarterly, providing companies with the most recent U.S. household and population counts to identify trends and observe changes across all available geographies, including the block level.

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