January 16, 2008 - Pitney Bowes MapInfo announced the newest versions of AnySite, mapping and reporting application version 8.8, and AnySite Segmentation version 2.0 plug-in, a predictive analytics tool.
The two solutions provide businesses in retail, restaurant, real estate and financial services the ability to visualize and analyze their customer data, sales data, competition and markets in order to make site location, marketing and merchandising decisions.
AnySite version 8.8 is a location intelligence tool for developing site selection strategies and analyzing consumer behavior. Coupled with the AnySite Segmentation plug-in version 2.0, organizations can display existing customer and transaction data by branch or store location.
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