REVIEWER: Wendy Cobrda, president and co-founder of Earthsense, LLC.

BACKGROUND: Incorporated in 2007, Earthsense, LLC is an applied marketing company headquartered in Syracuse, New York, that blends market research and database marketing principles to make consumer insights actionable. From brand strategy and product development to effective marketing or customer management initiatives, Earthsense provides the knowledge to support green decision-making, from strategy to execution. Earthsense sponsors Eco-Insights, the largest consumer study of its kind, focusing on motivations and barriers for why and who uses green products.

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