Pink Elephant announced its inaugural delivery of the new ITIL V3 Foundations course in Burlington, Ontario, on the same day that the five core ITIL V3 books were published by the Office of Government Commerce (OGC), the owners of the ITIL trademark. First published in the late 1980s, ITIL started as a project of the British government to document best practices in IT, but it has since become known worldwide as the most credible framework for IT service management and is now an international standard (ISO/IEC 20000).

The last version (V2) was published in 2000. Commencing in 2004, the ITIL V3 project involved extensive consultations with thousands of global ITSM practitioners from the public and private sector, vendors, qualification bodies, exam institutes and education providers. The V3 books follow a service-driven lifecycle approach and contain more prescriptive guidance than V2. Whereas V2 outlined what should be done in terms of process improvement, V3 explains how it should be done. Demonstrating ROI to the business is another new feature that was one of the most common requests from the industry consultations.

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