Delivering on its commitment to provide customizable, open and flexible performance management solutions, Pilot Software announced the availability of their Web channel performance management solution. At the heart of Pilot's Web channel performance management solution is its award-winning product, Pilot HitList, the industry's first packaged, yet customizable, Web channel performance management product that includes dashboard, analysis and reporting, and data collection capabilities all in one convenient package. When combined with Pilot's extensive Web channel expertise, Pilot's Web channel performance management solution takes Web initiatives to the next level by allowing sales, marketing and service organizations to align online activities with strategy.

"Addressing the need for Web channel effectiveness for sales, service and marketing is a new class of solutions called Web channel performance management," said Terry Lund, President at Terry Lund Consulting. "Web channel performance management solutions align execution with strategy and go beyond traditional Web analytics products that simply measure or monitor online traffic activity – in other words, making sure that day-to-day online activities are helping achieve overall business goals and objectives."

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