Ever since the invention of aspirin in 1897, the pharmaceutical industry has been among the most complex and competitive arenas in the corporate world. Today, billion-dollar outcomes rest on the success of unique drug breakthroughs, their shelf life and the pipeline of new products that will replace them as old patents expire.
But the constant undertow of any major project is time to market, the core competency that becomes critical where projects are large, extremely expensive and intertwine scientific and business interests over extended time frames.
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