PetSmart, is a leading North American retail chain engaged in the sale of specialty pet supplies and services such as grooming and dog training, cat and dog boarding facilities, and daycare.

MDM implementation partner Cognizant is helping to drive PetSmart’s Customer Data Foundation (CDF) initiative, which utilizes MDM and analytics-driven demographic, behavioral, interactional and transactional data to create custom profiles of consumers who visit the stores, online and through mobile app.

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