PLEASANTON, Calif., Jan. 9, 2001--PeopleSoft Inc. announced the on-time delivery of PeopleSoft Customer Relationship Management (CRM) Analytics, a pure Internet suite of applications that enables businesses to measure the effectiveness of sales, marketing and customer support activities. The PeopleSoft CRM Analytics suite includes PeopleSoft Sales Activity Insight, Marketing Insight, Support Insight, Profitability Insight and Customer Scorecard applications that integrate data to give companies insight into the performance of their sales, marketing and service programs.
For example, PeopleSoft CRM Analytics will alert a company that its largest customers may not be the most profitable due to high service costs or reduced revenue expectations. This enables the company to adjust its marketing, sales and service efforts accordingly.
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