PeopleSoft, Inc. announced new productivity enhancements to its PeopleSoft CRM product suite. As part of PeopleSoft's ongoing commitment to provide a “total ownership experience” for customers, the CRM enhancements focus on three major areas: packaged business process integration to third-party applications, new functionality to increase business productivity and help clients adhere to recent do-not-call legislation and advanced information synchronization with Microsoft Outlook and IBM Lotus Notes.
Leading analyst firms have encouraged companies to develop strategies that deliver end- to-end business process integration, not just data-centric integration. In June 2003, Eric Austvold, research director for AMR Research stated, "(Companies) that invested in a process-centric integration framework as a foundation for their integration strategies were more successful in meeting expectations and thus were able to lower their cost of operations" (CRM Architecture Strategy Decision: Application or Infrastructure? Dispelling the Myths).
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