REVIEWER: Peter Schmidt, director of business intelligence for Centro.

BACKGROUND: Launched in 2001, Centro enhances the success of advertising agencies by helping them develop and execute comprehensive local digital campaign solutions. Using its proprietary technology, Centro streamlines the complex process of buying and selling of online advertising among hundreds of national and regional agencies and thousands of online publishers. With more than 8,500 digital media companies indexed in Transis, its automated media buying and execution software, agencies can place their campaigns in the most contextually relevant and respected sites in front of highly engaged consumers.

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access