REVIEWER: Peter Schmidt, director of business intelligence for Centro.
BACKGROUND: Launched in 2001, Centro enhances the success of advertising agencies by helping them develop and execute comprehensive local digital campaign solutions. Using its proprietary technology, Centro streamlines the complex process of buying and selling of online advertising among hundreds of national and regional agencies and thousands of online publishers. With more than 8,500 digital media companies indexed in Transis, its automated media buying and execution software, agencies can place their campaigns in the most contextually relevant and respected sites in front of highly engaged consumers.
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