Pegasystems Inc., a provider of rules-driven business process management (BPM) software, has signed a partnering agreement with Business Rule Solutions, LLC (BRS), a leading proponent in the advancement of the business rules approach. As authorities and practitioners of business rule theory and techniques, Ronald G. Ross and Gladys S.W. Lam, BRS co-founders and principals, will work with Pegasystems on joint marketing and system design initiatives to offer organizations a more effective approach to enterprise management by combining Pegasystems' rules-driven BPM with BRS' Business Rule Methodology.

Business rules are the practices, processes and procedures that define how a company does business. Business rules are a critical competitive asset that enables organizations to change dynamically and rapidly in order to respond to changing marketplace activities, in turn helping to provide a strategic advantage. By coupling a business rules engine with BPM, Pegasystems can help organizations leverage and execute best practices across multiple channels of customer-facing communication, across the enterprise and over the Web, as opposed to exclusively within an application or database.

BRS' Business Rule Methodology, Proteus, offers ready-made structures and thinking tools to ask the proper questions at the correct time and displays the forms (deliverables) that the answers should take, including, but not limited to, workflows. BRS' methodology focuses on developing a business model for the scope of the project with direct participation of the business process "owners" and/or knowledgeable operational-level managers and workers. In addressing each of the individual deliverables of the business model and subsequent system model, it shows organizations how to seek out the relevant elements of business logic – that is, business rules – and to record them.

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