There was a time when only about two percent of all Internet users bothered to read a company’s Web security and privacy policy before agreeing to fill out online information forms. But that number has since climbed to around 60 percent, says Ellen Reid Smith, the keynote speaker July 30 at NCDM Summer 2001 Conference in Chicago and the CEO of Reid Smith Associates. "Customers care about privacy so be clear how the information is being collected and used," Smith says. "If you are looking to increase the amount of data being collected from customers, consider offering a rewards/benefits program."

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